10 Strategic Social Media Approaches and Best Social Media Practices

10 Strategic Social Media Approaches and Best Social Media Practices

Here are some great tried and true social media best practices to keep in mind throughout your efforts to engage your network and fan base.

Two Minutes of Thoughts on The Democratization of Social and Search

Two Minutes of Thoughts on The Democratization of Social and Search

Behold: Google’s +1 Button. The advantage of using your social network to mediate the credible and most relevant search results for you is arguably one of the most useful applications of social media.

Social Media Tunnel Vision: Facebook and Twitter

Social Media Tunnel Vision: Facebook and Twitter

When the term social media is mentioned, many now instantly think this just means “Facebook and Twitter” with little regard for the other major players in the field. This could mean huge missed opportunities for small businesses, who might not realize the big opportunities in places like Yelp, Foursquare and more.

Social Media and Change

Social Media and Change

The speed at which the social media universe has forever altered online interaction, marketing and the exchange of information has been phenomenal. I thought it might be helpful, for those that are only ‘tuning in’ to the space in the past 6-12 months, to provide a very brief commentary on the past two years from a macro-standpoint.

HOW TO: Plan and Grow Your Facebook Fan Page in 6 Steps

HOW TO: Plan and Grow Your Facebook Fan Page in 6 Steps

I gave a social media seminar last summer in the mid-west, and I knew going into the presentation that the state of social media in the mid-west would be different than the state of social media in NYC. Some of the original Facebook questions like “Why should I be on Facebook?” that were top-of-mind in 2009 were just really hitting some of the businesses in the mid-west in 2010. It takes time for these things to ripple into the system, so it reminded me of how far social media (and Facebook) had come along.

  • Featured Articles
  • 1
  • 2
  • 3
  • 4
  • 5
Is Facebook Stuck?

Is Facebook Stuck?

There is no doubt that what Mark Zuckerburg put together, back when Facebook was originally conceived and structured, was an amazing product. I remember when I first came across the platform many, many years ago – it seemed to make easy sense for a demographic of college students (Remember the days when you had to have a college email address to become a member?). But does it make sense now?

The Secret of Facebook’s Spam Problem

The Secret of Facebook’s Spam Problem

Remember way back when we used to use email to communicate? Most of you probably do, and most of us still do – even though spam continues to sometimes annoy is every now and then in our inboxes, despite our best efforts to filter it out. Where there is a communication channel to be abused, there is spam – and Facebook’s not immune to this either.

The Not-So-Secret Move by Facebook

The Not-So-Secret Move by Facebook

Starting sometime around last Friday, some Facebook users saw a small message at the top of their browser that asked users to set Facebook as their default ‘homepage.’ This was no small move, since search engine like Google have long since enjoyed positioning as the #1 online destination for users.

Facebook’s modern messaging system: Are you cool enough for an invite?

Facebook’s modern messaging system: Are you cool enough for an invite?

Yesterday, Facebook announced it will be releasing it’s own ‘modern messaging system’ (it’s NOT email people) which will consolidate conversations across multiple communication types, like instant messaging, email and more. Facebook wants to keep your entire conversation with your contacts as one continuous thread, that you can trace all the way back to the first message.

Find and leverage your influencers in social media

Find and leverage your influencers in social media

Who do you know? Obviously, with social media this matters in a ‘quantitative’ sense and a ‘qualitative’ sense. The more people you know (friends in your social network), the more important you might be to a brand. But, this isn’t enough to really determine your potential value to a brand. If your connections don’t ‘listen’ to you, your influence isn’t very strong. So the quality of your connections weighs heavily on your value to a brand. Thus, applications measuring and analyzing brand ambassadors (loyalty apps) are evolving and we decided to share some details one particular application that is climbing in popularity among brands.

Learn how the 4 year Facebook and Bing partnership is changing search

Learn how the 4 year Facebook and Bing partnership is changing search

Yesterday, from the Microsoft Silicon Valley headquarters in Mountain View, there was a substantial announcement from Bing and Facebook. Over the past year, I have been periodically focusing on how social media will change search forever – and social networks continue to integrate and find a balance between social and search. Here is the next step in that evolution for Bing and Facebook.

Facebook’s Big Announcement Today

Facebook’s Big Announcement Today

Facebook held an event for press today at it’s Palo Alto, CA offices to release some big news. What is it?

The Democratization of the Internet

The Democratization of the Internet

Facebook officially launched ‘Page Browser’ – a way for you to see other fan pages you might like. The information has never before been seen in such a ‘real-time’ collective resource. Co-promotions, shared loyalty programs, and leveraging mutual influence could become a much stronger form of strategic operations than ever before.

Can Google Me and Facebook coexist?

Can Google Me and Facebook coexist?

According to WebPro news, Google Me stacks up against Facebook with a huge vengeance. In fact, looking through the list of Google properties (YouTube, Picasa, Buzz) one could see that Google has all the elements of Facebook (Video, Photos, Status Update, etc) just not collectively organized and integrated for a streamlined user-experience.

Facebook surpasses Google in time spent + Google goes instant

Facebook surpasses Google in time spent + Google goes instant

Back in March, Facebook surpassed Google as the #1 online destination in the United States. Definitely a milestone worth marking, as users demonstrated that they were more interested in connecting with their trusted social network as a first step when jumping on the internet. But this week, yet another milestone was reached in the Facebook versus Google comparison.

Get Adobe Flash playerPlugin by wpburn.com wordpress themes