Watching a social movement or piece of content ‘go-viral’ is always exciting. It’s happening in the wake of Hurricane Sandy, in an effort to force Mayor Bloomberg to reconsider his decision and cancel the New York City Marathon thanks to Michelle Clearly, creator of the Facebook page “Cancel the 2012 New York City Marathon.”
Content syndication was the ‘cost of entry’ when social media really started to penetrate marketing initiatives and before marketers really knew how to manage messaging in the channel. Of course, we all know now that simply creating a Twitter account and posting a few halfhearted tweets per week just isn’t going to cut it. Here are a few great reminders on Twitter best-practices by guest author Brandon Serna.
Almost every marketer should be aware by now that the digital landscape is evolving into a new phase. The initial adoption of social media resulted in massive fan acquisition initiatives. The new phase, content marketing, made me curious to see how this may evolve by 2020.
Anytime there is a huge problem to solve, as there is now in mobile marketing, the door is wide open for competition. Mobile still hasn’t been solved for advertising. Facebook, in my opinion, is really vulnerable right now because of this. Though, any competitor has a long way to go before raising any concerns. But it could happen.
Brands recognize the need for great content, but many are presented with a substantial challenge to their bottom line if they try to bring that publishing responsibility inside the brand team. Logistics, risk, bandwidth and budget are all heavy burdens. But what is the best general solution to create great online content?