10 Strategic Social Media Approaches and Best Social Media Practices
Here are some great tried and true social media best practices to keep in mind throughout your efforts to engage your network and fan base.
Two Minutes of Thoughts on The Democratization of Social and Search
Behold: Google’s +1 Button. The advantage of using your social network to mediate the credible and most relevant search results for you is arguably one of the most useful applications of social media.
Social Media Tunnel Vision: Facebook and Twitter
When the term social media is mentioned, many now instantly think this just means “Facebook and Twitter” with little regard for the other major players in the field. This could mean huge missed opportunities for small businesses, who might not realize the big opportunities in places like Yelp, Foursquare and more.
Social Media and Change
The speed at which the social media universe has forever altered online interaction, marketing and the exchange of information has been phenomenal. I thought it might be helpful, for those that are only ‘tuning in’ to the space in the past 6-12 months, to provide a very brief commentary on the past two years from a macro-standpoint.
HOW TO: Plan and Grow Your Facebook Fan Page in 6 Steps
I gave a social media seminar last summer in the mid-west, and I knew going into the presentation that the state of social media in the mid-west would be different than the state of social media in NYC. Some of the original Facebook questions like “Why should I be on Facebook?” that were top-of-mind in 2009 were just really hitting some of the businesses in the mid-west in 2010. It takes time for these things to ripple into the system, so it reminded me of how far social media (and Facebook) had come along.
