Watching a social movement or piece of content ‘go-viral’ is always exciting. It’s happening in the wake of Hurricane Sandy, in an effort to force Mayor Bloomberg to reconsider his decision and cancel the New York City Marathon thanks to Michelle Clearly, creator of the Facebook page “Cancel the 2012 New York City Marathon.”
Almost every marketer should be aware by now that the digital landscape is evolving into a new phase. The initial adoption of social media resulted in massive fan acquisition initiatives. The new phase, content marketing, made me curious to see how this may evolve by 2020.
Anytime there is a huge problem to solve, as there is now in mobile marketing, the door is wide open for competition. Mobile still hasn’t been solved for advertising. Facebook, in my opinion, is really vulnerable right now because of this. Though, any competitor has a long way to go before raising any concerns. But it could happen.
Brands recognize the need for great content, but many are presented with a substantial challenge to their bottom line if they try to bring that publishing responsibility inside the brand team. Logistics, risk, bandwidth and budget are all heavy burdens. But what is the best general solution to create great online content?
Are you following Facebook’s guidelines? Most brands are – but a few seem to be getting away with one of the most glaring violations in Facebook’s guidelines: Cover Photo image violations [insert dramatic music here]. Here’s a look at a few that are literally occurring as of this blog post.
Grey Poupon has now decided that you have to ‘qualify’ as a fan for it’s Facebook fan page. If you fail, they will delete you as a fan…do you cut the mustard?
Don’t rent your social media channels by pushing advertising messages, own them by making a down payment on your community with great content in one of these three categories. Ultimately, your marketing dollars will go further.
As social and search continue to merge in a not-so-perfect manner, SEO and PR disciplines are colliding. Here’s a few benchmarks in how we got here, and why the road ahead is still bumpy.
Pace, fragmentation and volume are just a few of the heavy digital challenges that brands are facing today. Add to that the complexity of day-to-day mechanical changes to platforms, terms & conditions, the hockey-stick growth of mobile traffic and platform-specific development specifications – and it’s time for the CDO.
According to Facebook’s 10-Q SEC document 102MM people accessed Facebook solely from mobile in June (roughly 10% of the 955MM total) which constitutes a 23% jump from the 83MM reported in March.
The Facebook juggernaut faces a long-term challenge of avoiding stagnation after years of hyper-growth. Long term, social and search trends remain directly competitive and place Google and Facebook head to head in terms of mapping out the future of these online actions. Mobile and gamification are both adding layers of complexity to the landscape.
Starbucks, Lady Gaga, Dunkin Donuts are just three of the biggest fan pages on Facebook. But no matter how big or small you are, the mobile experience for your email subscribers is broken and you may not even be aware of it.
Behold: Google’s +1 Button. The advantage of using your social network to mediate the credible and most relevant search results for you is arguably one of the most useful applications of social media.
When the term social media is mentioned, many now instantly think this just means “Facebook and Twitter” with little regard for the other major players in the field. This could mean huge missed opportunities for small businesses, who might not realize the big opportunities in places like Yelp, Foursquare and more.
The speed at which the social media universe has forever altered online interaction, marketing and the exchange of information has been phenomenal. I thought it might be helpful, for those that are only ‘tuning in’ to the space in the past 6-12 months, to provide a very brief commentary on the past two years from a macro-standpoint.