All Entries in the "SEO" Category

Google vs Facebook

The war between Google and Facebook is becoming much more of a topic trend among industry watchers. After all, the impact has ripple effects that impact everything from SEO to social media marketing, PPC advertising, and much more. Previously, ‘links’ and search engine results were the currency of website traffic. Now, it is completely apparent that the ‘like’ button is transforming the web into a more efficient democratic entity.

Social Media and Search

News that Foursquare is currently in talks with major search engines came today. If it hasn’t yet become complettely clear for those brands still ‘watching and waiting’ while social media continues to grow, social media and search are heading towards becoming inextricably linked and consequently, social media presence will increasingly translate into search engine results.

Social Media and Trust: Coca-Cola could have an advantage of 650 million people

As Facebook rolled out Open Graph (for those of you still behind on this – it basically pulls your public Facebook profile details into websites that you visit if those websites have Open Graph installed), it seemed to be a fittingly monumental initiative for the social media giant. Even with the ensuing backlash concerning privacy issues – the concept seemed to be a very progressive step towards the evolution of social media.

Search Engine Comparison: Google vs Bing

Can’t decide which search engine to use? Try this great search engine comparison tool that serves up the results side-by-side between Google and Bing. In a recent landmark deal, Bing (Microsoft) struck a partnership deal with Yahoo!, which means that the search engine results between Bing and Google could be even more unique.

Google Social Search

As the lines between search engines and social networks continue to blur, things are getting interesting. Consider, as most of you already know, that Google is the #1 online destination and that Facebook is now #2 (at the time of this writing as per Alexa rankings) so both giants have the world’s best platforms for their particular category. The final piece of the current puzzle involves figuring out how to leverage the power inherent in both companies’ respective platforms in a way that shows users their first online destination should be one or the other. Or does it?

Google shaking things up: Google Caffeine

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For those of us working in SEO territory, this is an important update to watch. Matt Cutts, Google Engineer, acknowledges that this will change the way some results are served.
Here is a great interview, with some comments on the changes:

Jason Small
Social Media and the Big W
Founder
www.SocialMediaandtheBigW.com