Yesterday, from the Microsoft Silicon Valley headquarters in Mountain View, there was a substantial announcement from Bing and Facebook. Over the past year, I have been periodically focusing on how social media will change search forever – and social networks continue to integrate and find a balance between social and search. Here is the next step in that evolution for Bing and Facebook.
Facebook held an event for press today at it’s Palo Alto, CA offices to release some big news. What is it?
Facebook officially launched ‘Page Browser’ – a way for you to see other fan pages you might like. The information has never before been seen in such a ‘real-time’ collective resource. Co-promotions, shared loyalty programs, and leveraging mutual influence could become a much stronger form of strategic operations than ever before.
According to WebPro news, Google Me stacks up against Facebook with a huge vengeance. In fact, looking through the list of Google properties (YouTube, Picasa, Buzz) one could see that Google has all the elements of Facebook (Video, Photos, Status Update, etc) just not collectively organized and integrated for a streamlined user-experience.
Back in March, Facebook surpassed Google as the #1 online destination in the United States. Definitely a milestone worth marking, as users demonstrated that they were more interested in connecting with their trusted social network as a first step when jumping on the internet. But this week, yet another milestone was reached in the Facebook versus Google comparison.
The war between Google and Facebook is becoming much more of a topic trend among industry watchers. After all, the impact has ripple effects that impact everything from SEO to social media marketing, PPC advertising, and much more. Previously, ‘links’ and search engine results were the currency of website traffic. Now, it is completely apparent that the ‘like’ button is transforming the web into a more efficient democratic entity.
News that Foursquare is currently in talks with major search engines came today. If it hasn’t yet become complettely clear for those brands still ‘watching and waiting’ while social media continues to grow, social media and search are heading towards becoming inextricably linked and consequently, social media presence will increasingly translate into search engine results.
Over the past few months, a trend on Facebook has created a viral batch of fan pages. These fan pages were created by seemingly innocent creators who ‘thought up’ a fan page using some type of funny title or phrase. Some of these fan pages generated an incredible amount of fanning, usually because the name of the fan page was humorous.
But for those major brands spending big bucks to generate fans via marketing dollars, are these funny and sometimes clever fan pages generating a less expensive way to drive fanning?
Facebook just released a video explaining Facebook social plugins. It was immediately apparent that the video itself was created in a way that tries not to overwhelm the viewer with too much information, by using playful creative images to help illustrate the explanation.
As Facebook rolled out Open Graph (for those of you still behind on this – it basically pulls your public Facebook profile details into websites that you visit if those websites have Open Graph installed), it seemed to be a fittingly monumental initiative for the social media giant. Even with the ensuing backlash concerning privacy issues – the concept seemed to be a very progressive step towards the evolution of social media.
Facebook rolled out the change from ‘Become a Fan’ to ‘Like’ today. According to Christopher Heine, of Clickz.com, Facebook had communicated that their research pointed towards a higher level of comfort for Facebook users when ‘liking’ versus ‘becoming a fan.’
If you didn’t happen to notice, Facebook just passed Google as the number 1 online destination in the U.S. for web users, according to Hitwise.
What does this mean? It means the rise of SMO (Social Media Optimization) and the continue competition between search engines and social media as a primary destination. It’s obvious that both social media, and search capability are important – who will be the first to find the perfect blend of the two technologies, making it seamless for users to find relevant, trustworthy information online through friends and resources?
Heard of Foursquare? No? Well, it isn’t going away anytime soon – especially when it can literally walk consumers directly through the front door for businesses. (Hint: it gets people to use their mobile phones to tell friends when and where they are – Starbucks, an Irish Pub – you name it) Heard of AdMob? No? Well, they were this teeny tiny mobile-advertising company one guy named Omar Hamoui started in January of 2006 – and Google announced in November that they agreed to acquire the firm for a breath-taking $750 million in stock.
That’s right. As Big W speculated at the beginning of this year – 2010 will be the year of ‘Where are you?’ and geo-location in social media. In fact, according to Nick Bilton of the New York Times, Facebook is planning to take the wraps off of it’s location-sharing feature at the f8 conference in late April. Are you ready to share your location on a map with your friends?
Due to the recent policy guideline changes Facebook has made, impacting promotions, it is important for small businesses and major brands to make sure that their agency, consultant(s), and internal staff are well aware of the compliance requirements. Should your company fail to comply, you risk removal of your Fan Page from Facebook – a disaster for all parties involved.