Watching a social movement or piece of content ‘go-viral’ is always exciting. It’s happening in the wake of Hurricane Sandy, in an effort to force Mayor Bloomberg to reconsider his decision and cancel the New York City Marathon thanks to Michelle Clearly, creator of the Facebook page “Cancel the 2012 New York City Marathon.”
Anytime there is a huge problem to solve, as there is now in mobile marketing, the door is wide open for competition. Mobile still hasn’t been solved for advertising. Facebook, in my opinion, is really vulnerable right now because of this. Though, any competitor has a long way to go before raising any concerns. But it could happen.
Are you following Facebook’s guidelines? Most brands are – but a few seem to be getting away with one of the most glaring violations in Facebook’s guidelines: Cover Photo image violations [insert dramatic music here]. Here’s a look at a few that are literally occurring as of this blog post.
Grey Poupon has now decided that you have to ‘qualify’ as a fan for it’s Facebook fan page. If you fail, they will delete you as a fan…do you cut the mustard?
Don’t rent your social media channels by pushing advertising messages, own them by making a down payment on your community with great content in one of these three categories. Ultimately, your marketing dollars will go further.
Pace, fragmentation and volume are just a few of the heavy digital challenges that brands are facing today. Add to that the complexity of day-to-day mechanical changes to platforms, terms & conditions, the hockey-stick growth of mobile traffic and platform-specific development specifications – and it’s time for the CDO.
According to Facebook’s 10-Q SEC document 102MM people accessed Facebook solely from mobile in June (roughly 10% of the 955MM total) which constitutes a 23% jump from the 83MM reported in March.
Starbucks, Lady Gaga, Dunkin Donuts are just three of the biggest fan pages on Facebook. But no matter how big or small you are, the mobile experience for your email subscribers is broken and you may not even be aware of it.
When the term social media is mentioned, many now instantly think this just means “Facebook and Twitter” with little regard for the other major players in the field. This could mean huge missed opportunities for small businesses, who might not realize the big opportunities in places like Yelp, Foursquare and more.
I gave a social media seminar last summer in the mid-west, and I knew going into the presentation that the state of social media in the mid-west would be different than the state of social media in NYC. Some of the original Facebook questions like “Why should I be on Facebook?” that were top-of-mind in 2009 were just really hitting some of the businesses in the mid-west in 2010. It takes time for these things to ripple into the system, so it reminded me of how far social media (and Facebook) had come along.
There is no doubt that what Mark Zuckerburg put together, back when Facebook was originally conceived and structured, was an amazing product. I remember when I first came across the platform many, many years ago – it seemed to make easy sense for a demographic of college students (Remember the days when you had to have a college email address to become a member?). But does it make sense now?
Remember way back when we used to use email to communicate? Most of you probably do, and most of us still do – even though spam continues to sometimes annoy is every now and then in our inboxes, despite our best efforts to filter it out. Where there is a communication channel to be abused, there is spam – and Facebook’s not immune to this either.
Starting sometime around last Friday, some Facebook users saw a small message at the top of their browser that asked users to set Facebook as their default ‘homepage.’ This was no small move, since search engine like Google have long since enjoyed positioning as the #1 online destination for users.
Yesterday, Facebook announced it will be releasing it’s own ‘modern messaging system’ (it’s NOT email people) which will consolidate conversations across multiple communication types, like instant messaging, email and more. Facebook wants to keep your entire conversation with your contacts as one continuous thread, that you can trace all the way back to the first message.
Who do you know? Obviously, with social media this matters in a ‘quantitative’ sense and a ‘qualitative’ sense. The more people you know (friends in your social network), the more important you might be to a brand. But, this isn’t enough to really determine your potential value to a brand. If your connections don’t ‘listen’ to you, your influence isn’t very strong. So the quality of your connections weighs heavily on your value to a brand. Thus, applications measuring and analyzing brand ambassadors (loyalty apps) are evolving and we decided to share some details one particular application that is climbing in popularity among brands.