Don’t rent your social media channels by pushing advertising messages, own them by making a down payment on your community with great content in one of these three categories. Ultimately, your marketing dollars will go further.
When the term social media is mentioned, many now instantly think this just means “Facebook and Twitter” with little regard for the other major players in the field. This could mean huge missed opportunities for small businesses, who might not realize the big opportunities in places like Yelp, Foursquare and more.
As Facebook rolled out Open Graph (for those of you still behind on this – it basically pulls your public Facebook profile details into websites that you visit if those websites have Open Graph installed), it seemed to be a fittingly monumental initiative for the social media giant. Even with the ensuing backlash concerning privacy issues – the concept seemed to be a very progressive step towards the evolution of social media.
If you didn’t happen to notice, Facebook just passed Google as the number 1 online destination in the U.S. for web users, according to Hitwise.
What does this mean? It means the rise of SMO (Social Media Optimization) and the continue competition between search engines and social media as a primary destination. It’s obvious that both social media, and search capability are important – who will be the first to find the perfect blend of the two technologies, making it seamless for users to find relevant, trustworthy information online through friends and resources?
Ten social media strategic approaches that will impact your positioning with your community. As we move further beyond interruption marketing and the day of the 30 second-spot, full conversations with consumers and brands will evolve. Make sure your are using these approaches to make the most of your engagement with your community of listeners.
Social Media Alert and Response Team, an acronym that describes an immediate emergency plan involving a key group of decision-makers within your company or organization, that can respond to a potentially disastrous conversation chain or thread of negative consumer feedback starting to gain momentum within your social media presence.
In social media, often the speed of the response can be more important than the content of the response.
At a recent social media conference held by the Business Development Institute in New York City, McDonalds presented their own insights on the lessons learned from social media initiatives that they have engaged in. One of the first, and most basic steps, is to determine which social communities to engage since different regions of the world are drawn to different social communities.
Socialnomics made Amazon’s #1 Best Selling List only after three weeks of publication, and author Erik Qualman shares his expertise as applicable to Social Media ROI as a Guest Author for Social Media And The Big W.
At the current pace of the accelerating social media space – the next evolution in social media could send everyone racing, yet again, to understand and strategically gauge the best implementation of the medium…which may become completely reinvented. Relax, it won’t happen tomorrow or next week – but keep your expectations in check as it can always be right around the corner. What are we talking about? Web 3.0. Where your status will be called your “nimbus” and those things you want to follow or have interest in will be called your “focus.”
In one of the most compelling videos we have seen to date, a great stack of staggering and significant statistics are linked together in a chain that documents the exponential growth of social media mathematically. The fundamental shift in the way consumers consume has been changing the dynamics of marketing and the online spend vs traditional offline spend for even the biggest marketing budgets.
As the lines between search engines and social networks continue to blur, things are getting interesting. Consider, as most of you already know, that Google is the #1 online destination and that Facebook is now #2 (at the time of this writing as per Alexa rankings) so both giants have the world’s best platforms for their particular category. The final piece of the current puzzle involves figuring out how to leverage the power inherent in both companies’ respective platforms in a way that shows users their first online destination should be one or the other. Or does it?
Enjoy writing about MySpace? The Social Media community is filled with talented individuals who create incredible strategic marketing plans to maximize the latest tools and resources, constantly test new ideas, follow the leading decision-makers to forecast new developments, applications, and integrated marketing plans and contribute to the community with their knowledge. Social Media and The [...]