All Entries in the "News" Category
Social Media and Trust: Coca-Cola could have an advantage of 650 million people
As Facebook rolled out Open Graph (for those of you still behind on this – it basically pulls your public Facebook profile details into websites that you visit if those websites have Open Graph installed), it seemed to be a fittingly monumental initiative for the social media giant. Even with the ensuing backlash concerning privacy issues – the concept seemed to be a very progressive step towards the evolution of social media.
Facebook Races Past Google, Brands Risk Becoming Irrelevant
If you didn’t happen to notice, Facebook just passed Google as the number 1 online destination in the U.S. for web users, according to Hitwise.
What does this mean? It means the rise of SMO (Social Media Optimization) and the continue competition between search engines and social media as a primary destination. It’s obvious that both social media, and search capability are important – who will be the first to find the perfect blend of the two technologies, making it seamless for users to find relevant, trustworthy information online through friends and resources?
10 Strategic Social Media Approaches and Best Social Media Practices
Ten social media strategic approaches that will impact your positioning with your community. As we move further beyond interruption marketing and the day of the 30 second-spot, full conversations with consumers and brands will evolve. Make sure your are using these approaches to make the most of your engagement with your community of listeners.
What is your Social Media Alert and Response Team Emergency Plan? Get a SMART EP.
Social Media Alert and Response Team, an acronym that describes an immediate emergency plan involving a key group of decision-makers within your company or organization, that can respond to a potentially disastrous conversation chain or thread of negative consumer feedback starting to gain momentum within your social media presence.
In social media, often the speed of the response can be more important than the content of the response.
Where in the world is your social community?
At a recent social media conference held by the Business Development Institute in New York City, McDonalds presented their own insights on the lessons learned from social media initiatives that they have engaged in. One of the first, and most basic steps, is to determine which social communities to engage since different regions of the world are drawn to different social communities.
ROI in Social Media by Guest Author: Erik Qualman
Socialnomics made Amazon’s #1 Best Selling List only after three weeks of publication, and author Erik Qualman shares his expertise as applicable to Social Media ROI as a Guest Author for Social Media And The Big W.
Web 3.0? Nimbus and Focus.
At the current pace of the accelerating social media space – the next evolution in social media could send everyone racing, yet again, to understand and strategically gauge the best implementation of the medium…which may become completely reinvented. Relax, it won’t happen tomorrow or next week – but keep your expectations in check as it can always be right around the corner. What are we talking about? Web 3.0. Where your status will be called your “nimbus” and those things you want to follow or have interest in will be called your “focus.”
Is Social Media a Fad?
In one of the most compelling videos we have seen to date, a great stack of staggering and significant statistics are linked together in a chain that documents the exponential growth of social media mathematically. The fundamental shift in the way consumers consume has been changing the dynamics of marketing and the online spend vs traditional offline spend for even the biggest marketing budgets.
This one is just for fun…Draft Bodies
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For those of you that missed ‘draft hands’ it was a YouTube video of two hands with words written all over them. No just words, but lyrics to a particular song that speeds up as it progresses.
Now, we have draft bodies, instead of draft hands. Considering that these two girls covered their heads [...]
Serving up your Tuesday laugh…one minute video
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One of the most viewed videos on YouTube this week, at 1.3 million views – this was definitely a case of luck mixed with a clever mind and some very basic editing skills.
We recommend (time permitted) viewing it twice, as it does get funnier every time you view it.
Jason Small
Social Media and the Big W
Founder
www.SocialMediaandtheBigW.com
Oprah’s 21,000+ Dancing Flash Mob with the Black Eyed Peas
There is little argument about the star power of Oprah, and it seems that it would take a significant event to surprise or impress someone with her experience. But 21,000 strong flash mob of fans dancing simultaneously to the Black Eyed Peas “I Gotta Feeling” seems to do the trick.
Are you interested in authoring blog posts on YouTube?
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Enjoy writing about YouTube? The Social Media community is filled with talented individuals who create incredible strategic marketing plans to maximize the latest tools and resources, constantly test new ideas, follow the leading decision-makers to forecast new developments, applications, and integrated marketing plans and contribute to the community with their knowledge. Social Media and The [...]
