All Entries in the "News" Category
Social Media and Search
News that Foursquare is currently in talks with major search engines came today. If it hasn’t yet become complettely clear for those brands still ‘watching and waiting’ while social media continues to grow, social media and search are heading towards becoming inextricably linked and consequently, social media presence will increasingly translate into search engine results.
Twitter Bans Sponsored Tweets
Twitter banned sponsored tweets this week. Literally, killing the business model for several profitable services currently offering tweets by celebrities and more. Twitters move appears strategic, in preparation for the rollout of their own advertising model, although they claim the move is to protect the integrity of the stream.
Social Media and Trust: Coca-Cola could have an advantage of 650 million people
As Facebook rolled out Open Graph (for those of you still behind on this – it basically pulls your public Facebook profile details into websites that you visit if those websites have Open Graph installed), it seemed to be a fittingly monumental initiative for the social media giant. Even with the ensuing backlash concerning privacy issues – the concept seemed to be a very progressive step towards the evolution of social media.
Facebook Races Past Google, Brands Risk Becoming Irrelevant
If you didn’t happen to notice, Facebook just passed Google as the number 1 online destination in the U.S. for web users, according to Hitwise.
What does this mean? It means the rise of SMO (Social Media Optimization) and the continue competition between search engines and social media as a primary destination. It’s obvious that both social media, and search capability are important – who will be the first to find the perfect blend of the two technologies, making it seamless for users to find relevant, trustworthy information online through friends and resources?
Twitter Growth: 140 Employees and 70,000+ Apps
With the explosive growth of Twitter applications, real-time search deals with major search engines, and the geo-location feature added in 2009 – Twitter is putting the power of tens of thousands of developers to work.
Social Media and Agencies by Guest Author: Lisa Fritts
In the agency world, social marketing has quickly become a must-have, core competency. Particularly as the lines between who does what among agencies has turned into a shag carpet – completely fuzzy and a little bit awkward for some!
Twitter Applications for Everyone
Not sure what Twitter apps are good? Bad? Ugly? OneForty has got you covered. Find great Twitter applications based on user-reviews and even meet/view the developers who made them.
10 Strategic Social Media Approaches and Best Social Media Practices
Ten social media strategic approaches that will impact your positioning with your community. As we move further beyond interruption marketing and the day of the 30 second-spot, full conversations with consumers and brands will evolve. Make sure your are using these approaches to make the most of your engagement with your community of listeners.
What is your Social Media Alert and Response Team Emergency Plan? Get a SMART EP.
Social Media Alert and Response Team, an acronym that describes an immediate emergency plan involving a key group of decision-makers within your company or organization, that can respond to a potentially disastrous conversation chain or thread of negative consumer feedback starting to gain momentum within your social media presence.
In social media, often the speed of the response can be more important than the content of the response.
Where in the world is your social community?
At a recent social media conference held by the Business Development Institute in New York City, McDonalds presented their own insights on the lessons learned from social media initiatives that they have engaged in. One of the first, and most basic steps, is to determine which social communities to engage since different regions of the world are drawn to different social communities.
2010 Geo-Location: Social Media Year of “Where are you?”
Trending 2009, location-based social media APIs have been storming the social-sphere. If you look closely at how search engines have trended towards localization, it makes sense. Over the years, technology starts at a macro level and then evolves to service users on a more personal level. Now, social media is going to rapidly evolve from a macro level to a location-based micro-level.
ROI in Social Media by Guest Author: Erik Qualman
Socialnomics made Amazon’s #1 Best Selling List only after three weeks of publication, and author Erik Qualman shares his expertise as applicable to Social Media ROI as a Guest Author for Social Media And The Big W.
Web 3.0? Nimbus and Focus.
At the current pace of the accelerating social media space – the next evolution in social media could send everyone racing, yet again, to understand and strategically gauge the best implementation of the medium…which may become completely reinvented. Relax, it won’t happen tomorrow or next week – but keep your expectations in check as it can always be right around the corner. What are we talking about? Web 3.0. Where your status will be called your “nimbus” and those things you want to follow or have interest in will be called your “focus.”
Is Social Media a Fad?
In one of the most compelling videos we have seen to date, a great stack of staggering and significant statistics are linked together in a chain that documents the exponential growth of social media mathematically. The fundamental shift in the way consumers consume has been changing the dynamics of marketing and the online spend vs traditional offline spend for even the biggest marketing budgets.
Google Social Search
As the lines between search engines and social networks continue to blur, things are getting interesting. Consider, as most of you already know, that Google is the #1 online destination and that Facebook is now #2 (at the time of this writing as per Alexa rankings) so both giants have the world’s best platforms for their particular category. The final piece of the current puzzle involves figuring out how to leverage the power inherent in both companies’ respective platforms in a way that shows users their first online destination should be one or the other. Or does it?
