Pace, fragmentation and volume are just a few of the heavy digital challenges that brands are facing today. Add to that the complexity of day-to-day mechanical changes to platforms, terms & conditions, the hockey-stick growth of mobile traffic and platform-specific development specifications – and it’s time for the CDO.
Having been on both sides of the table (agency and startup) I know what it’s like to pitch agencies, and to be pitched by startups. There is a mutual feeling of making sure there is absolute and timely relevance to the discussion.
According to Facebook’s 10-Q SEC document 102MM people accessed Facebook solely from mobile in June (roughly 10% of the 955MM total) which constitutes a 23% jump from the 83MM reported in March.
Starbucks, Lady Gaga, Dunkin Donuts are just three of the biggest fan pages on Facebook. But no matter how big or small you are, the mobile experience for your email subscribers is broken and you may not even be aware of it.
Remember way back when we used to use email to communicate? Most of you probably do, and most of us still do – even though spam continues to sometimes annoy is every now and then in our inboxes, despite our best efforts to filter it out. Where there is a communication channel to be abused, there is spam – and Facebook’s not immune to this either.
Who do you know? Obviously, with social media this matters in a ‘quantitative’ sense and a ‘qualitative’ sense. The more people you know (friends in your social network), the more important you might be to a brand. But, this isn’t enough to really determine your potential value to a brand. If your connections don’t ‘listen’ to you, your influence isn’t very strong. So the quality of your connections weighs heavily on your value to a brand. Thus, applications measuring and analyzing brand ambassadors (loyalty apps) are evolving and we decided to share some details one particular application that is climbing in popularity among brands.
While Foursquare is great fun for those looking to socially engage one another and find the occasional ‘Mayor’ special, WeReward is a rocketship of actual cash-based incentives waiting for savvy smartphone users to catch on. Launching at TechCrunch’s Disrupt, this application pays users directly through their PayPal account for doing things like ‘checking-in’ and ‘completing tasks.’
Heard of Foursquare? No? Well, it isn’t going away anytime soon – especially when it can literally walk consumers directly through the front door for businesses. (Hint: it gets people to use their mobile phones to tell friends when and where they are – Starbucks, an Irish Pub – you name it) Heard of AdMob? No? Well, they were this teeny tiny mobile-advertising company one guy named Omar Hamoui started in January of 2006 – and Google announced in November that they agreed to acquire the firm for a breath-taking $750 million in stock.
With the explosive growth of Twitter applications, real-time search deals with major search engines, and the geo-location feature added in 2009 – Twitter is putting the power of tens of thousands of developers to work.
Not sure what Twitter apps are good? Bad? Ugly? OneForty has got you covered. Find great Twitter applications based on user-reviews and even meet/view the developers who made them.
Trending 2009, location-based social media APIs have been storming the social-sphere. If you look closely at how search engines have trended towards localization, it makes sense. Over the years, technology starts at a macro level and then evolves to service users on a more personal level. Now, social media is going to rapidly evolve from a macro level to a location-based micro-level.
As of today and according to a tracking system developed by Inside Facebook (which permits developers to submit their applications for the list) the top application on Facebook, with a commanding 63 million users, is FarmVille. This interactive game takes advantage of every possible user-generated sharing activity in the execution of game play, and it’s paying off time and time again.
So, what the heck is the big deal about Twitter’s new API that allows you to create a Twitter list?
It’s a big deal, and here are the reasons…
Creating these lists, even if you don’t post to Listorious, will start to cement you as an authority on the resourceful tweeters that other seek to find. In other words, other Twitterers look to you in order to find the people they should be following.
TubeMogul consolidates 25 video sharing communities into one single interface that will upload, insert tags, and monitor your video in all 25 video sharing sites simultaneously.
At a time when some companies are completely banning social media in the office, and others are embracing it, it looks like Flip.to presents a compelling reason to keep your employees happy while you simultaneously give your bottom line more potential.