All Entries in the "Reviews" Category
ROI in Social Media by Guest Author: Erik Qualman
Socialnomics made Amazon’s #1 Best Selling List only after three weeks of publication, and author Erik Qualman shares his expertise as applicable to Social Media ROI as a Guest Author for Social Media And The Big W.
Is Social Media a Fad?
In one of the most compelling videos we have seen to date, a great stack of staggering and significant statistics are linked together in a chain that documents the exponential growth of social media mathematically. The fundamental shift in the way consumers consume has been changing the dynamics of marketing and the online spend vs traditional offline spend for even the biggest marketing budgets.
Top Facebook Fan Pages: 25 Most Fanned Pages
From a user standpoint, it seems almost too common now to land on a ‘wall’ (the default choice for fan pages) of a fan page where you see the common stream of conversation and pictures. But creating a custom-built landing page (see Coca-Cola for one of the best examples) opens up a wealth of options for the brand, celebrity, or business.
You might find it interesting to note that Pepsi, with a seemingly ‘with it’ brand persona, has an embarrassingly meek 250,000 fans compared to Coca-Cola’s 3.7 million. Please don’t tell us that Pepsi has interns running their fan page…
Love exploring what works and doesn’t work in Social Media? Want to blog about it?
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If you are as fascinated as we are by social media and the current campaigns (failed and successful) taking place, and you love writing about it, we are looking for you. The Social Media community is filled with talented individuals who create incredible strategic marketing plans to maximize the latest tools and resources, constantly test [...]
