All Entries in the "Social Media" Category
Google vs Facebook
The war between Google and Facebook is becoming much more of a topic trend among industry watchers. After all, the impact has ripple effects that impact everything from SEO to social media marketing, PPC advertising, and much more. Previously, ‘links’ and search engine results were the currency of website traffic. Now, it is completely apparent that the ‘like’ button is transforming the web into a more efficient democratic entity.
Social Media Influence: The Power of Group Buying
Recently, I gave a social media seminar in Minnesota via one of the Chambers of Commerce. My presentation not only explained the very fundamentals of social media, and basics of the leading social media sites, I presented several tools to help in their social media efforts. From TweetDeck to AppMakr, the volume of tools available sometimes makes it overwhelming to find the best one for your particular tastes.
Social Media and Search
News that Foursquare is currently in talks with major search engines came today. If it hasn’t yet become complettely clear for those brands still ‘watching and waiting’ while social media continues to grow, social media and search are heading towards becoming inextricably linked and consequently, social media presence will increasingly translate into search engine results.
The Value of a Facebook Fan: All Facebook Fans Are Not Created Equal
Over the past few months, a trend on Facebook has created a viral batch of fan pages. These fan pages were created by seemingly innocent creators who ‘thought up’ a fan page using some type of funny title or phrase. Some of these fan pages generated an incredible amount of fanning, usually because the name of the fan page was humorous.
But for those major brands spending big bucks to generate fans via marketing dollars, are these funny and sometimes clever fan pages generating a less expensive way to drive fanning?
Facebook and Search Engine Optimization: Google Beware
In March, Facebook surpassed Google as the number one online destination for U.S.-based users. Earlier, in 2009, the Big W blog noted the obvious collision course that Facebook and Google were headed towards. It was a logical conclusion, considering that they were both leading destinations and it only made sense to for them both to identify their competitive advantages, magnify them, and then try to take away their competitors’ main advantage. It appears as though Facebook is figuring this out, faster than Google.
Facebook’s Social Plugins Video
Facebook just released a video explaining Facebook social plugins. It was immediately apparent that the video itself was created in a way that tries not to overwhelm the viewer with too much information, by using playful creative images to help illustrate the explanation.
Twitter Bans Sponsored Tweets
Twitter banned sponsored tweets this week. Literally, killing the business model for several profitable services currently offering tweets by celebrities and more. Twitters move appears strategic, in preparation for the rollout of their own advertising model, although they claim the move is to protect the integrity of the stream.
Updated Social Media Stats in Erik Qualman’s Social Media Revolution Video
With more than 1.8 million views on YouTube, Erik Qualman’s social media statistics video has now been refreshed with the new (and incredible) social media statistics. Qualman guest-authored for Social Media and the Big W in November, regarding ROI in social media. Here is his new video, with the updated numbers – to a great soundtrack, of course.
Social Media and Trust: Coca-Cola could have an advantage of 650 million people
As Facebook rolled out Open Graph (for those of you still behind on this – it basically pulls your public Facebook profile details into websites that you visit if those websites have Open Graph installed), it seemed to be a fittingly monumental initiative for the social media giant. Even with the ensuing backlash concerning privacy issues – the concept seemed to be a very progressive step towards the evolution of social media.
‘Become a Fan’ changing, Facebook Fan Pages will say ‘Like’
Facebook rolled out the change from ‘Become a Fan’ to ‘Like’ today. According to Christopher Heine, of Clickz.com, Facebook had communicated that their research pointed towards a higher level of comfort for Facebook users when ‘liking’ versus ‘becoming a fan.’
LinkedIn: More Relevant Than Ever
After a scary ride, during the meteoric rise of Facebook, LinkedIn seems to have made the right decisions – decisions that will keep it as the power player it deserves to be in social media. It’s faster, more useful, and a critical part of any business professionals activity.
Facebook Races Past Google, Brands Risk Becoming Irrelevant
If you didn’t happen to notice, Facebook just passed Google as the number 1 online destination in the U.S. for web users, according to Hitwise.
What does this mean? It means the rise of SMO (Social Media Optimization) and the continue competition between search engines and social media as a primary destination. It’s obvious that both social media, and search capability are important – who will be the first to find the perfect blend of the two technologies, making it seamless for users to find relevant, trustworthy information online through friends and resources?
How Geo-location in Social Media and Mobile Advertising Will Change Everything
Heard of Foursquare? No? Well, it isn’t going away anytime soon – especially when it can literally walk consumers directly through the front door for businesses. (Hint: it gets people to use their mobile phones to tell friends when and where they are – Starbucks, an Irish Pub – you name it) Heard of AdMob? No? Well, they were this teeny tiny mobile-advertising company one guy named Omar Hamoui started in January of 2006 – and Google announced in November that they agreed to acquire the firm for a breath-taking $750 million in stock.
Facebook Users: Get Ready to Share Your Location With Friends
That’s right. As Big W speculated at the beginning of this year – 2010 will be the year of ‘Where are you?’ and geo-location in social media. In fact, according to Nick Bilton of the New York Times, Facebook is planning to take the wraps off of it’s location-sharing feature at the f8 conference in late April. Are you ready to share your location on a map with your friends?
Twitter Growth: 140 Employees and 70,000+ Apps
With the explosive growth of Twitter applications, real-time search deals with major search engines, and the geo-location feature added in 2009 – Twitter is putting the power of tens of thousands of developers to work.
