Content syndication was the ‘cost of entry’ when social media really started to penetrate marketing initiatives and before marketers really knew how to manage messaging in the channel. Of course, we all know now that simply creating a Twitter account and posting a few halfhearted tweets per week just isn’t going to cut it. Here are a few great reminders on Twitter best-practices by guest author Brandon Serna.
Almost every marketer should be aware by now that the digital landscape is evolving into a new phase. The initial adoption of social media resulted in massive fan acquisition initiatives. The new phase, content marketing, made me curious to see how this may evolve by 2020.
Don’t rent your social media channels by pushing advertising messages, own them by making a down payment on your community with great content in one of these three categories. Ultimately, your marketing dollars will go further.
Pace, fragmentation and volume are just a few of the heavy digital challenges that brands are facing today. Add to that the complexity of day-to-day mechanical changes to platforms, terms & conditions, the hockey-stick growth of mobile traffic and platform-specific development specifications – and it’s time for the CDO.
Behold: Google’s +1 Button. The advantage of using your social network to mediate the credible and most relevant search results for you is arguably one of the most useful applications of social media.
When the term social media is mentioned, many now instantly think this just means “Facebook and Twitter” with little regard for the other major players in the field. This could mean huge missed opportunities for small businesses, who might not realize the big opportunities in places like Yelp, Foursquare and more.
The speed at which the social media universe has forever altered online interaction, marketing and the exchange of information has been phenomenal. I thought it might be helpful, for those that are only ‘tuning in’ to the space in the past 6-12 months, to provide a very brief commentary on the past two years from a macro-standpoint.
Remember way back when we used to use email to communicate? Most of you probably do, and most of us still do – even though spam continues to sometimes annoy is every now and then in our inboxes, despite our best efforts to filter it out. Where there is a communication channel to be abused, there is spam – and Facebook’s not immune to this either.
Who do you know? Obviously, with social media this matters in a ‘quantitative’ sense and a ‘qualitative’ sense. The more people you know (friends in your social network), the more important you might be to a brand. But, this isn’t enough to really determine your potential value to a brand. If your connections don’t ‘listen’ to you, your influence isn’t very strong. So the quality of your connections weighs heavily on your value to a brand. Thus, applications measuring and analyzing brand ambassadors (loyalty apps) are evolving and we decided to share some details one particular application that is climbing in popularity among brands.
Yesterday, from the Microsoft Silicon Valley headquarters in Mountain View, there was a substantial announcement from Bing and Facebook. Over the past year, I have been periodically focusing on how social media will change search forever – and social networks continue to integrate and find a balance between social and search. Here is the next step in that evolution for Bing and Facebook.
News that Foursquare is currently in talks with major search engines came today. If it hasn’t yet become complettely clear for those brands still ‘watching and waiting’ while social media continues to grow, social media and search are heading towards becoming inextricably linked and consequently, social media presence will increasingly translate into search engine results.
Twitter banned sponsored tweets this week. Literally, killing the business model for several profitable services currently offering tweets by celebrities and more. Twitters move appears strategic, in preparation for the rollout of their own advertising model, although they claim the move is to protect the integrity of the stream.
With more than 1.8 million views on YouTube, Erik Qualman’s social media statistics video has now been refreshed with the new (and incredible) social media statistics. Qualman guest-authored for Social Media and the Big W in November, regarding ROI in social media. Here is his new video, with the updated numbers – to a great soundtrack, of course.
As Facebook rolled out Open Graph (for those of you still behind on this – it basically pulls your public Facebook profile details into websites that you visit if those websites have Open Graph installed), it seemed to be a fittingly monumental initiative for the social media giant. Even with the ensuing backlash concerning privacy issues – the concept seemed to be a very progressive step towards the evolution of social media.
If you didn’t happen to notice, Facebook just passed Google as the number 1 online destination in the U.S. for web users, according to Hitwise.
What does this mean? It means the rise of SMO (Social Media Optimization) and the continue competition between search engines and social media as a primary destination. It’s obvious that both social media, and search capability are important – who will be the first to find the perfect blend of the two technologies, making it seamless for users to find relevant, trustworthy information online through friends and resources?