Archive for July, 2010

Social Media Influence: The Power of Group Buying

Recently, I gave a social media seminar in Minnesota via one of the Chambers of Commerce. My presentation not only explained the very fundamentals of social media, and basics of the leading social media sites, I presented several tools to help in their social media efforts. From TweetDeck to AppMakr, the volume of tools available sometimes makes it overwhelming to find the best one for your particular tastes.

Social Media and Search

News that Foursquare is currently in talks with major search engines came today. If it hasn’t yet become complettely clear for those brands still ‘watching and waiting’ while social media continues to grow, social media and search are heading towards becoming inextricably linked and consequently, social media presence will increasingly translate into search engine results.

The Value of a Facebook Fan: All Facebook Fans Are Not Created Equal

Over the past few months, a trend on Facebook has created a viral batch of fan pages. These fan pages were created by seemingly innocent creators who ‘thought up’ a fan page using some type of funny title or phrase. Some of these fan pages generated an incredible amount of fanning, usually because the name of the fan page was humorous.

But for those major brands spending big bucks to generate fans via marketing dollars, are these funny and sometimes clever fan pages generating a less expensive way to drive fanning?