About the Author: Jason Small is a digital marketer with 10+ years of digital experience working with 20+ brands via various agency roles. Small's expertise includes broad digital strategy, social media strategy, SEO, website design and development and he has led teams to produce results for brands online such as Peoples Choice Awards, ChapStick, Centrum, Dial, Honeywell, Renuzit, Castrol, Sears, Hertz, CoverGirl, John Deere, Advil, ThermaCare and more. As Director of Strategic Partnerships and Business Development for a fifty-person startup, Small led initiatives uniting value propositions and technology across 10+ companies while generating press in trades like TechCrunch and the Wall Street Journal.
Changes to the search engine landscape (SEO) and now further changes to the social landscape (Edgerank) are slowly closing the reach of marketers that aren’t leading their clients in the direction of publishing valuable content.
How significant will this next phase be? Well, it’s always a good idea to look at the thought-leaders for the most innovative brands that seem to always be ahead of the curve, like Coca-Cola. As a marketer, I couldn’t possibly be more excited about the next phase because it involves a lot more creativity and true responsive engagement and interaction than traditional marketing.
The Cognitive Media Company (U.K.), which produces animated videos, published these videos in August of 2011 and they illustrate The Coca-Cola Company’s 2020 Content objectives, observations and strategies and should be a ‘must-watch’ for any marketer. This is truly worth your time and both videos take a combined 20 minutes total. The takeaways are well-worth the time spent – trust me on this one:
Chapter 1 through Chapter 6
Chapter 7 through Chapter 10
Social Media and the Big W
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