About the Author: Jason Small is a digital marketer with 10+ years of digital experience working with 20+ brands via various agency roles. Small's expertise includes broad digital strategy, social media strategy, SEO, website design and development and he has led teams to produce results for brands online such as Peoples Choice Awards, ChapStick, Centrum, Dial, Honeywell, Renuzit, Castrol, Sears, Hertz, CoverGirl, John Deere, Advil, ThermaCare and more. As Director of Strategic Partnerships and Business Development for a fifty-person startup, Small led initiatives uniting value propositions and technology across 10+ companies while generating press in trades like TechCrunch and the Wall Street Journal.
In the world of social media, it’s no secret that users now expect something valuable, for free, in order to get their attention. That is the price you pay, as an online marketer, in order to successfully convert the passive reader into a captive and active listener. Still, even with a powerful and compelling piece of content to offer your target market you have to ‘break the ice’ – just like your first date, and before either of you has relaxed enough to laugh genuinely. (Um…awkward!)
But now, there is some very good news: a new app has been developed that helps ‘break the ice’ on that first date. It’s like having a common friend with you on the first date, just to make sure your date takes serious interest in you to see what you have to offer. It’s called Flip.to.
Flip.to lets your employees help market your company using their own social network (Facebook, Twitter and LinkedIn), and shows the activity as it happens. Now, you can leverage the existing relationships among your staff in a measurable system that creates a positive, competitive drive among your staff. If you introduce incentives for the leaders, and measure conversions, things could get very interesting and the results could increase the bottom line for your company.Even more compelling, is another component of Flip.to that effectively ‘rolls out the red carpet’ for a target visitor to your website. Flip.to offers a feature that integrates into your website, almost just like Google Analytics, and permits you to offer a specific visitor the unique experience of a custom guide to your website. What am I talking about? Well, imagine you meet ‘John’ at an industry party and you know that John has a need for a particular service you offer and should look at a specific example of this service on your website. With Flip.to, you can send a custom invitation to John. When John visits your website, he will see a ‘pop up’ box in the corner of your home page – this box minimizes or maximizes at the option of the user. It is custom-tailored and includes a personal introduction to your target visitor (John), and even navigational recommendations.
Of course, this model won’t successfully translate for every company. But for those that generate new business, significant new business, through a relationship model – you should be taking a close look at Flip.to. For example, consider an IT company (let’s call them IT Pro) that implements in-house networks for small to large businesses. As a general rule (not a universal assumption – there are always exceptions), IT companies don’t convert sales through ad campaigns. Instead, they generate new business through referrals with existing clients and internal relationships because the nature of the business involves a level of trust that has to come with the sale.
So, IT Pro knows that relationships mean potential sales. They have a staff working with their existing clientele, and those same staff members likely have a social network that leads directly into another company that could become a potential customer. Using the social network of each employee means they could take a staff of 10, assuming each employee only has 10 people in their social circles, and translate those 10 into an audience of 100 – now, using Flip.to, these employees are motivated to develop their networks and target potential customers through their personal relationships. Naturally, this would likely lead to your employees magnifying their networks to increase their stats as you monitor them on Flip.to.
Now you have something powerful: the trust of your audience via your employees’ influence.
At a time when some companies are completely banning social media in the office, and others are embracing it, it looks like Flip.to presents a compelling reason to keep your employees happy while you simultaneously give your bottom line more potential.
For more information on Flip.to and to find out more about how it works, visit http://flip.to/.
Social Media and the Big W
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