About the Author: Social Media and The Big W is the place where news, talent, testing, resources, and love for the social media, and web community in general intersect to provide meaningful information for the global social media market. Jason Small is a social media strategist and digital marketer with SEO, website design and development expertise and working with Revolution Digital to service several major brands in various industries including entertainment, pharma and other industries. For more information on Revolution Digital, please visit: www.RevolutionDigital.com DISCLAIMER: This blog is maintained independently of Revolution Digital, and the views and opinions expressed by the author, or guest authors, do not necessarily state or reflect the opinion of Revolution Digital.
Is Social Media a Fad?
Jason Small | Nov 12, 2009 | Comments 1
Questioning the staying power of Social Media? You are a brand representative, a large-sized business marketing executive, a medium-sized business marketing director, or a small business owner and you can’t yet justify the shift in marketing spend-because you have no idea if it has staying power. It does – here’s why.
Social Media Video
In one of the most compelling videos we have seen to date, a great stack of staggering and significant statistics are linked together in a chain that documents the exponential growth of social media mathematically. The fundamental shift in the way consumers consume has been changing the dynamics of marketing and the online spend vs traditional offline spend for even the biggest marketing budgets. If you need the validation, take a moment to view this great video.
Since this video is primarily for new readers, we thought it would be appropriate to add three basic tips to use in your social media strategy. Here are a few “day one” guidelines that you will need to remember:
1. Give your fans, readers, and friends value in information and content. Social media users have become accustomed to free and meaningful content in exchange for their attention.
2. If and when you get the attention you are after – make sure you use it wisely. For a great example of what not to do – check out T.G.I. Fridays Facebook blunder here: Social Media One Night Stand In short, if you run a promotion – be smart about the execution. You don’t want to unite a group based on your brand and then offend all of them. (common sense)
3. Engage your fans, friends, and groups in a way that makes sense to them – proactive listening and interactive content that generates conversation around your category. Truly organic conversations with insightful conversations generate more attention than a self-serving ‘buy this’ attitude. In this new world of consumer engagement – interruption marketing is boring, annoying and borderline offensive.
Jason Small
Social Media and the Big W
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www.SocialMediaandtheBigW.com
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Great article! Thanks so much for refering to our article about Social Media One Night Stands. You’re right on here… there’s so much more to a great online strategy than just social media.
Keep up the good work.