About the Author: Jason Small is a digital marketer with 10+ years of digital experience working with 20+ brands via various agency roles. Small's expertise includes broad digital strategy, social media strategy, SEO, website design and development and he has led teams to produce results for brands online such as Peoples Choice Awards, ChapStick, Centrum, Dial, Honeywell, Renuzit, Castrol, Sears, Hertz, CoverGirl, John Deere, Advil, ThermaCare and more. As Director of Strategic Partnerships and Business Development for a fifty-person startup, Small led initiatives uniting value propositions and technology across 10+ companies while generating press in trades like TechCrunch and the Wall Street Journal.
Twitter announced a new feature, currently in beta, that businesses can leverage to help make their business to consumer tweets more personal, when tweeting. The feature is called ‘Contributors’ and appends the contributor’s username to the byline.
For example, if Twitter invites @seniorexec to tweet on its behalf, then a tweet from @Twitter would include @seniorexec in its byline so that users know more about those people behind the business (@Twitter in this example). For brands, this is a great development that can be used to ‘humanize’ further interactions with Twitter and still keep communications professional.
Social Media and the Big W
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