In a recent landmark deal, Bing (Microsoft) struck a partnership deal in 2009 with Yahoo!, which means that the search engine results between Bing and Google could be even more unique.

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Bing-vs-Google

Google has enjoyed the number one slot for quite some time now, but with increased competition from Bing (Microsoft) and social media giant, Facebook (as the number one online destination for users) – 2010 should be an interesting year.

During 2009, we attended multiple social media conferences and one thing is clear: as giants like Facebook consume users as a ‘first-destination’ online, a natural evolution would be integrating search engine solutions into the platform so users don’t have to leave the community. This would mean they first search their community ‘friends’ to find credible references relating to their topic of search, from trusted relationships.

Then, they would go outside of their network if they had no relationships with relevant information. That would make stand-alone search engines a second-destination. If you think this through, it would predict the fall of Google from the #1 online destination slot to a social media giant…ala Facebook. While this prediction isn’t a guarantee – we believe we will be referencing this post at some point in the future, saying ‘we told ya first.’

Jason Small
Social Media and the Big W
Founder
www.SocialMediaandtheBigW.com

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