About the Author: Social Media and The Big W is the place where news, talent, testing, resources, and love for the social media, and web community in general intersect to provide meaningful information for the global social media market. Jason Small is a social media strategist and digital marketer with SEO, website design and development expertise and working with Revolution Digital to service several major brands in various industries including entertainment, pharma and other industries. For more information on Revolution Digital, please visit: www.RevolutionDigital.com DISCLAIMER: This blog is maintained independently of Revolution Digital, and the views and opinions expressed by the author, or guest authors, do not necessarily state or reflect the opinion of Revolution Digital.
LinkedIn: Open Platform, New iPhone App
Jason Small | Dec 31, 2009 | Comments 1
On November 23rd, LinkedIn opened their platform – permitting developers access to LinkedIn for the first time. TweetDeck immediately started integrating the platform into their software, and more applications are on the way using this new opportunity.
Recently, Google’s Senior VP of Product Management blogged about Google opening up platforms. They hit the nail on the head when they spoke about the traditional, closed model, whereby a company ‘locks up’ competitive advantages by maintaining trade secrets and protecting technology. The new system evolving, is one of openly sharing a platform to provide access to developers. Just as social media has forced a changed from ‘interruption marketing’ to ‘engagement marketing,’ the technological trend is going from ‘closed system’ to ‘open source.’
The advantages are hard to ignore. A single company can only hire so many developers (even Google), but by opening up access to the platform to all developers – the power of the masses means that there can be 50,000+ developers working on ways to amplify or improve access to your platform.
LinkedIn is probably making the right move, and we can’t wait to see what happens as more time passes and developers integrate better access into existing applications and new applications.
LinkedIn also just released, on December 28th, a new LinkedIn iPhone app (version 3.0) and completely “started from scratch” to make the entire application more user-friendly. For those of you that already have the previous app on your iPhone, go back to the App Store and re-download the app, if you haven’t received a notice to ‘update’ your application.
LinkedIn has maintained a clean, professional-grade networking structure. Business to business networking and professional connections that turn into business partnerships, employment, and revenue are often reported from users. The platform has a lot to offer professionals from every industry.
We are excited to see how the ‘open-platform’ for LinkedIn improves user experience in 2010.
What about you? What are your thoughts on LinkedIn?
Jason Small
Social Media and the Big W
Founder
www.SocialMediaandtheBigW.com
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Filed Under: Latest News • LinkedIn • News • Social Media • iPhone Apps
[...] content that comes with it. Back in December, Social Media and The Big W noted that LinkedIn had opened their platform to developers for the first time on November 23rd, 2009. On December 28th, 2009, LinkedIn’s iPhone App was [...]