About the Author: Jason Small is a digital marketer with 10+ years of digital experience working with 20+ brands via various agency roles. Small's expertise includes broad digital strategy, social media strategy, SEO, website design and development and he has led teams to produce results for brands online such as Peoples Choice Awards, ChapStick, Centrum, Dial, Honeywell, Renuzit, Castrol, Sears, Hertz, CoverGirl, John Deere, Advil, ThermaCare and more. As Director of Strategic Partnerships and Business Development for a fifty-person startup, Small led initiatives uniting value propositions and technology across 10+ companies while generating press in trades like TechCrunch and the Wall Street Journal.
So you have a Twitter account, you are tweeting, people are twittering in front of you, people are sharing links…and you have no idea how to make it work for you.
First, stop and make sure it makes sense for you to be on Twitter – if your target market/demo isn’t likely to be able to own a computer (financially) or is 60+ (please, no hate mail – I realize there are some super-cool grandparents out there…but as a general observation most 60+ aren’t twittering right now), then you probably should look for a different medium to reach your target demo.
If, however, your target market (or influential LEADERS in your target market) ARE on Twitter…well then, this article is for you:
Social Media and the Big W
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Filed Under: Twitter