About the Author: Social Media and The Big W is the place where news, talent, testing, resources, and love for the social media, and web community in general intersect to provide meaningful information for the global social media market. Jason Small is a social media strategist and digital marketer with SEO, website design and development expertise and working with Revolution Digital to service several major brands in various industries including entertainment, pharma and other industries. For more information on Revolution Digital, please visit: www.RevolutionDigital.com DISCLAIMER: This blog is maintained independently of Revolution Digital, and the views and opinions expressed by the author, or guest authors, do not necessarily state or reflect the opinion of Revolution Digital.
In March of 2010, Facebook surpassed Google as the number 1 online destination in the United States. The final ‘nail in the coffin’ so to speak, demonstrating that Google could no longer dismiss the competitive rise of the rival. Though Google has made some attempts along the way to create potential communities that could compete, seemingly with a lack of urgency and dedication of resources, now everyone is looking for the release of ‘Google.me‘ – could this be a ‘last stand’ for the search engine giant?
Probably not, but there is no doubt that the longer it takes Google to figure out how to translate it’s ‘search engine/link driven democracy’ into a social ‘voting/like button driven democracy’ the more ground it stands to lose. Facebook has the competitive advantage, having the retrospective of how search engines operate (algorithms, links, etc) but the reverse isn’t true, since there has never been a social community with the size and force of Facebook. Leaving Google scrambling for strategic opportunities.
The bottom line is that further democratizing the web through the organic power of social interaction is much more efficient, effective, and powerful than links and algorithms. After all, we haven’t yet created fully functional artificial intelligence, so how can algorithms beat the opinions and actions of the dynamic masses clicking the ‘like’ button and voting for the most interesting, useful, and meaningful content?
Good luck Google.
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