All Entries Tagged With: "facebook"
The Value of a Facebook Fan: All Facebook Fans Are Not Created Equal
Over the past few months, a trend on Facebook has created a viral batch of fan pages. These fan pages were created by seemingly innocent creators who ‘thought up’ a fan page using some type of funny title or phrase. Some of these fan pages generated an incredible amount of fanning, usually because the name of the fan page was humorous.
But for those major brands spending big bucks to generate fans via marketing dollars, are these funny and sometimes clever fan pages generating a less expensive way to drive fanning?
Facebook and Search Engine Optimization: Google Beware
In March, Facebook surpassed Google as the number one online destination for U.S.-based users. Earlier, in 2009, the Big W blog noted the obvious collision course that Facebook and Google were headed towards. It was a logical conclusion, considering that they were both leading destinations and it only made sense to for them both to identify their competitive advantages, magnify them, and then try to take away their competitors’ main advantage. It appears as though Facebook is figuring this out, faster than Google.
Facebook’s Social Plugins Video
Facebook just released a video explaining Facebook social plugins. It was immediately apparent that the video itself was created in a way that tries not to overwhelm the viewer with too much information, by using playful creative images to help illustrate the explanation.
‘Become a Fan’ changing, Facebook Fan Pages will say ‘Like’
Facebook rolled out the change from ‘Become a Fan’ to ‘Like’ today. According to Christopher Heine, of Clickz.com, Facebook had communicated that their research pointed towards a higher level of comfort for Facebook users when ‘liking’ versus ‘becoming a fan.’
Facebook Races Past Google, Brands Risk Becoming Irrelevant
If you didn’t happen to notice, Facebook just passed Google as the number 1 online destination in the U.S. for web users, according to Hitwise.
What does this mean? It means the rise of SMO (Social Media Optimization) and the continue competition between search engines and social media as a primary destination. It’s obvious that both social media, and search capability are important – who will be the first to find the perfect blend of the two technologies, making it seamless for users to find relevant, trustworthy information online through friends and resources?
Facebook Users: Get Ready to Share Your Location With Friends
That’s right. As Big W speculated at the beginning of this year – 2010 will be the year of ‘Where are you?’ and geo-location in social media. In fact, according to Nick Bilton of the New York Times, Facebook is planning to take the wraps off of it’s location-sharing feature at the f8 conference in late April. Are you ready to share your location on a map with your friends?
How to Workaround Facebook’s New Requirement: 10K Ad Spend Per Month For ALL Fan Page Promotions
Due to the recent policy guideline changes Facebook has made, impacting promotions, it is important for small businesses and major brands to make sure that their agency, consultant(s), and internal staff are well aware of the compliance requirements. Should your company fail to comply, you risk removal of your Fan Page from Facebook – a disaster for all parties involved.
10 Strategic Social Media Approaches and Best Social Media Practices
Ten social media strategic approaches that will impact your positioning with your community. As we move further beyond interruption marketing and the day of the 30 second-spot, full conversations with consumers and brands will evolve. Make sure your are using these approaches to make the most of your engagement with your community of listeners.
Search Engine Comparison: Google vs Bing
Can’t decide which search engine to use? Try this great search engine comparison tool that serves up the results side-by-side between Google and Bing. In a recent landmark deal, Bing (Microsoft) struck a partnership deal with Yahoo!, which means that the search engine results between Bing and Google could be even more unique.
Is Social Media a Fad?
In one of the most compelling videos we have seen to date, a great stack of staggering and significant statistics are linked together in a chain that documents the exponential growth of social media mathematically. The fundamental shift in the way consumers consume has been changing the dynamics of marketing and the online spend vs traditional offline spend for even the biggest marketing budgets.
Top Facebook Apps Leaderboard Statistics
As of today and according to a tracking system developed by Inside Facebook (which permits developers to submit their applications for the list) the top application on Facebook, with a commanding 63 million users, is FarmVille. This interactive game takes advantage of every possible user-generated sharing activity in the execution of game play, and it’s paying off time and time again.
The Facebook Brand Landing Tab: Do You Have One?
The brand landing tab. It’s no secret that FBML can be used for flash executions of designs, and HTML executions. The boxes tab has become cumbersome and ‘disjointed’ compared to the dynamic and polished landing tabs developed by Coca-Cola, and Dove.
Activate Your Natural Sales Force: Flip.to Leverages Social Media & Your Employees
At a time when some companies are completely banning social media in the office, and others are embracing it, it looks like Flip.to presents a compelling reason to keep your employees happy while you simultaneously give your bottom line more potential.
Expansion and growth: Social Media & Digital Marketing Blog Now Bigger and Better
Welcome to the bigger and better Social Media and The Big W. Originally developed from an NYC-based agency blog, we have worked to mature and respond to the increased interest we have received in our content. Our bloggers, information, and resources come from real-time activity on the brand side and client side Web 2.0 environment.
Make Facebook your central hub to update all of your social networks using SocialToo
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Everyday, it seems, another app comes from somewhere allowing you to update your social networks from a single location. TubeMogul recently made such an announcement, and there are countless plugins for Wordpress that do the same, as well as plugins for browsers, such as Minggl for Firefox.
Well, here is one for Facebook, called SocialToo.
This [...]
