All Entries Tagged With: "Marketing"
Social Media and Trust: Coca-Cola could have an advantage of 650 million people
As Facebook rolled out Open Graph (for those of you still behind on this – it basically pulls your public Facebook profile details into websites that you visit if those websites have Open Graph installed), it seemed to be a fittingly monumental initiative for the social media giant. Even with the ensuing backlash concerning privacy issues – the concept seemed to be a very progressive step towards the evolution of social media.
2010 Geo-Location: Social Media Year of “Where are you?”
Trending 2009, location-based social media APIs have been storming the social-sphere. If you look closely at how search engines have trended towards localization, it makes sense. Over the years, technology starts at a macro level and then evolves to service users on a more personal level. Now, social media is going to rapidly evolve from a macro level to a location-based micro-level.
Web 3.0? Nimbus and Focus.
At the current pace of the accelerating social media space – the next evolution in social media could send everyone racing, yet again, to understand and strategically gauge the best implementation of the medium…which may become completely reinvented. Relax, it won’t happen tomorrow or next week – but keep your expectations in check as it can always be right around the corner. What are we talking about? Web 3.0. Where your status will be called your “nimbus” and those things you want to follow or have interest in will be called your “focus.”
Is Social Media a Fad?
In one of the most compelling videos we have seen to date, a great stack of staggering and significant statistics are linked together in a chain that documents the exponential growth of social media mathematically. The fundamental shift in the way consumers consume has been changing the dynamics of marketing and the online spend vs traditional offline spend for even the biggest marketing budgets.
Behold: The Power of Twitter Lists
So, what the heck is the big deal about Twitter’s new API that allows you to create a Twitter list?
It’s a big deal, and here are the reasons…
Creating these lists, even if you don’t post to Listorious, will start to cement you as an authority on the resourceful tweeters that other seek to find. In other words, other Twitterers look to you in order to find the people they should be following.
The Facebook Brand Landing Tab: Do You Have One?
The brand landing tab. It’s no secret that FBML can be used for flash executions of designs, and HTML executions. The boxes tab has become cumbersome and ‘disjointed’ compared to the dynamic and polished landing tabs developed by Coca-Cola, and Dove.
Wufoo: Create Free Online Polls Without A Programmer
These guys did it right, setting up a wealth of template options to run polls, capture data, and more to get you started but with the easy editing features you will quickly see why Wufoo is an award-winning tool and top of the class in its category. It is free for basic features, and affordable for increased features – and extremely user-friendly. We bet you will love it.
Activate Your Natural Sales Force: Flip.to Leverages Social Media & Your Employees
At a time when some companies are completely banning social media in the office, and others are embracing it, it looks like Flip.to presents a compelling reason to keep your employees happy while you simultaneously give your bottom line more potential.
Build a potentially viral Twitter campaign in less than 5 minutes
We have heard of tons of strategies for Twitter promotions and marketing – and there is a new tool out there every 20 minutes to try and execute a campaign via Twitter. But here is one application so easy, and powerful, your Twitter promotion could go viral after only five minutes of setting up your promo.
Expansion and growth: Social Media & Digital Marketing Blog Now Bigger and Better
Welcome to the bigger and better Social Media and The Big W. Originally developed from an NYC-based agency blog, we have worked to mature and respond to the increased interest we have received in our content. Our bloggers, information, and resources come from real-time activity on the brand side and client side Web 2.0 environment.
Seesmic Desktop: Best Desktop Twitter Interface
There are really only two competitors in this space right now, for serious usability. Tweetdeck and Seesmic. But if you are using multiple Twitter accounts, as I am, than you can only use Seesmic. Do yourself a favor, if you are trying to make the most out of your Twitter presence and monitoring/interacting with your [...]
Make Facebook your central hub to update all of your social networks using SocialToo
Everyday, it seems, another app comes from somewhere allowing you to update your social networks from a single location. TubeMogul recently made such an announcement, and there are countless plugins for WordPress that do the same, as well as plugins for browsers, such as Minggl for Firefox. Well, here is one for Facebook, called SocialToo. [...]
Facebook Hiring = Targeting 1 Billion Users (seriously)
For those of you that missed the recent news: Facebook acquired FriendFeed. They have surpassed MySpace on multiple levels of critical user metrics, and continue to accelerate in growth despite the economical conditions over the recent past. They are increasing staff by 50% this year. Here is the full story: http://mashable.com/2009/08/24/facebook-hiring/ Jason Small Social Media [...]
Top 10 Twitter Service Clients Account for 90% of Tweets
According to a recent study by Rapleaf, a ‘people database’ with insight into hundreds of millions of consumers across social media, the top ten Twitter service clients account for 90% of the Tweets. It’s similar to the actual distribution of Twitter users themselves. There are over 1900 Twitter clients available, so there is definitely still [...]
Twitter tools for Corporations
This is a great article about how to determine if your company should be involved in Twitter as a potential marketing tool. It also shows some of the best tools used by some of the biggest brands. http://mashable.com/2009/08/17/enterprise-twitter-tools/ Jason Small Social Media and the Big W Founder www.SocialMediaandtheBigW.comGoogle+
