All Entries Tagged With: "monetizing social media"
Web 3.0? Nimbus and Focus.
At the current pace of the accelerating social media space – the next evolution in social media could send everyone racing, yet again, to understand and strategically gauge the best implementation of the medium…which may become completely reinvented. Relax, it won’t happen tomorrow or next week – but keep your expectations in check as it can always be right around the corner. What are we talking about? Web 3.0. Where your status will be called your “nimbus” and those things you want to follow or have interest in will be called your “focus.”
Is Social Media a Fad?
In one of the most compelling videos we have seen to date, a great stack of staggering and significant statistics are linked together in a chain that documents the exponential growth of social media mathematically. The fundamental shift in the way consumers consume has been changing the dynamics of marketing and the online spend vs traditional offline spend for even the biggest marketing budgets.
Top Facebook Apps Leaderboard Statistics
As of today and according to a tracking system developed by Inside Facebook (which permits developers to submit their applications for the list) the top application on Facebook, with a commanding 63 million users, is FarmVille. This interactive game takes advantage of every possible user-generated sharing activity in the execution of game play, and it’s paying off time and time again.
Google Social Search
As the lines between search engines and social networks continue to blur, things are getting interesting. Consider, as most of you already know, that Google is the #1 online destination and that Facebook is now #2 (at the time of this writing as per Alexa rankings) so both giants have the world’s best platforms for their particular category. The final piece of the current puzzle involves figuring out how to leverage the power inherent in both companies’ respective platforms in a way that shows users their first online destination should be one or the other. Or does it?
Behold: The Power of Twitter Lists
So, what the heck is the big deal about Twitter’s new API that allows you to create a Twitter list?
It’s a big deal, and here are the reasons…
Creating these lists, even if you don’t post to Listorious, will start to cement you as an authority on the resourceful tweeters that other seek to find. In other words, other Twitterers look to you in order to find the people they should be following.
The Facebook Brand Landing Tab: Do You Have One?
The brand landing tab. It’s no secret that FBML can be used for flash executions of designs, and HTML executions. The boxes tab has become cumbersome and ‘disjointed’ compared to the dynamic and polished landing tabs developed by Coca-Cola, and Dove.
Activate Your Natural Sales Force: Flip.to Leverages Social Media & Your Employees
At a time when some companies are completely banning social media in the office, and others are embracing it, it looks like Flip.to presents a compelling reason to keep your employees happy while you simultaneously give your bottom line more potential.
Expansion and growth: Social Media & Digital Marketing Blog Now Bigger and Better
Welcome to the bigger and better Social Media and The Big W. Originally developed from an NYC-based agency blog, we have worked to mature and respond to the increased interest we have received in our content. Our bloggers, information, and resources come from real-time activity on the brand side and client side Web 2.0 environment.
Make Facebook your central hub to update all of your social networks using SocialToo
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Everyday, it seems, another app comes from somewhere allowing you to update your social networks from a single location. TubeMogul recently made such an announcement, and there are countless plugins for Wordpress that do the same, as well as plugins for browsers, such as Minggl for Firefox.
Well, here is one for Facebook, called SocialToo.
This [...]
Facebook Hiring = Targeting 1 Billion Users (seriously)
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For those of you that missed the recent news: Facebook acquired FriendFeed.
They have surpassed MySpace on multiple levels of critical user metrics, and continue to accelerate in growth despite the economical conditions over the recent past.
They are increasing staff by 50% this year.
Here is the full story:
http://mashable.com/2009/08/24/facebook-hiring/
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Jason Small
Social Media and the Big W
Founder
www.SocialMediaandtheBigW.com
Top 10 Twitter Service Clients Account for 90% of Tweets
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According to a recent study by Rapleaf, a ‘people database’ with insight into hundreds of millions of consumers across social media, the top ten Twitter service clients account for 90% of the Tweets. It’s similar to the actual distribution of Twitter users themselves.
There are over 1900 Twitter clients available, so there is definitely still [...]
Twitter tools for Corporations
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This is a great article about how to determine if your company should be involved in Twitter as a potential marketing tool. It also shows some of the best tools used by some of the biggest brands.
http://mashable.com/2009/08/17/enterprise-twitter-tools/
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Jason Small
Social Media and the Big W
Founder
www.SocialMediaandtheBigW.com
Live Video Streaming on Twitter
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It will be interesting to see how applicable this function is, as Twitter is a ‘hyper-short’ communication system keeping things to a top-line, concise 140 characters. Video exchange can be time-consuming and is much more involved but could somehow evolve into another quick-format communication.
Check out the Live Video Streaming Tool for Twitter here:
http://thesocialmediaguide.com.au/2009/07/29/stream-live-video-on-twitter/
Warning: introduction [...]
What took Twitter down yesterday
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http://mashable.com/2009/08/06/twitter-downtime/
In short, it was a malicious attack to overwhelm the system. They are becoming more of a rare occurrence, with the advancement of protective systems to frustrate the hackers…but once in a while, there is always ‘one in the crowd’ that gets through. I never understand these guys, their only purpose is to [...]
How to use Twitter to sell
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So you have a Twitter account, you are tweeting, people are twittering in front of you, people are sharing links…and you have no idea how to make it work for you.
First, stop and make sure it makes sense for you to be on Twitter – if your target market/demo isn’t likely to be able to [...]
