The speed at which the social media universe has forever altered online interaction, marketing and the exchange of information has been phenomenal. I thought it might be helpful, for those that are only ‘tuning in’ to the space in the past 6-12 months, to provide a very brief commentary on the past two years from a macro-standpoint.
That’s right. As Big W speculated at the beginning of this year – 2010 will be the year of ‘Where are you?’ and geo-location in social media. In fact, according to Nick Bilton of the New York Times, Facebook is planning to take the wraps off of it’s location-sharing feature at the f8 conference in late April. Are you ready to share your location on a map with your friends?
With the explosive growth of Twitter applications, real-time search deals with major search engines, and the geo-location feature added in 2009 – Twitter is putting the power of tens of thousands of developers to work.
In the agency world, social marketing has quickly become a must-have, core competency. Particularly as the lines between who does what among agencies has turned into a shag carpet – completely fuzzy and a little bit awkward for some!
At a recent social media conference held by the Business Development Institute in New York City, McDonalds presented their own insights on the lessons learned from social media initiatives that they have engaged in. One of the first, and most basic steps, is to determine which social communities to engage since different regions of the world are drawn to different social communities.
Last night, in Mark Zuckerberg’s open letter to Facebook users, he stated that Facebook users have surpassed 350 million. We thought this would be a good time to present the latest Facebook statistics, according to Facebook.
At the current pace of the accelerating social media space – the next evolution in social media could send everyone racing, yet again, to understand and strategically gauge the best implementation of the medium…which may become completely reinvented. Relax, it won’t happen tomorrow or next week – but keep your expectations in check as it can always be right around the corner. What are we talking about? Web 3.0. Where your status will be called your “nimbus” and those things you want to follow or have interest in will be called your “focus.”
In one of the most compelling videos we have seen to date, a great stack of staggering and significant statistics are linked together in a chain that documents the exponential growth of social media mathematically. The fundamental shift in the way consumers consume has been changing the dynamics of marketing and the online spend vs traditional offline spend for even the biggest marketing budgets.
So, what the heck is the big deal about Twitter’s new API that allows you to create a Twitter list?
It’s a big deal, and here are the reasons…
Creating these lists, even if you don’t post to Listorious, will start to cement you as an authority on the resourceful tweeters that other seek to find. In other words, other Twitterers look to you in order to find the people they should be following.
One of the most viewed videos on YouTube this week, at 1.3 million views – this was definitely a case of luck mixed with a clever mind and some very basic editing skills. We recommend (time permitted) viewing it twice, as it does get funnier every time you view it. Jason Small Social Media and [...]
The brand landing tab. It’s no secret that FBML can be used for flash executions of designs, and HTML executions. The boxes tab has become cumbersome and ‘disjointed’ compared to the dynamic and polished landing tabs developed by Coca-Cola, and Dove.
At a time when some companies are completely banning social media in the office, and others are embracing it, it looks like Flip.to presents a compelling reason to keep your employees happy while you simultaneously give your bottom line more potential.
We have heard of tons of strategies for Twitter promotions and marketing – and there is a new tool out there every 20 minutes to try and execute a campaign via Twitter. But here is one application so easy, and powerful, your Twitter promotion could go viral after only five minutes of setting up your promo.
From a user standpoint, it seems almost too common now to land on a ‘wall’ (the default choice for fan pages) of a fan page where you see the common stream of conversation and pictures. But creating a custom-built landing page (see Coca-Cola for one of the best examples) opens up a wealth of options for the brand, celebrity, or business.
You might find it interesting to note that Pepsi, with a seemingly ‘with it’ brand persona, has an embarrassingly meek 250,000 fans compared to Coca-Cola’s 3.7 million. Please don’t tell us that Pepsi has interns running their fan page…
Welcome to the bigger and better Social Media and The Big W. Originally developed from an NYC-based agency blog, we have worked to mature and respond to the increased interest we have received in our content. Our bloggers, information, and resources come from real-time activity on the brand side and client side Web 2.0 environment.