The speed at which the social media universe has forever altered online interaction, marketing and the exchange of information has been phenomenal. I thought it might be helpful, for those that are only ‘tuning in’ to the space in the past 6-12 months, to provide a very brief commentary on the past two years from a macro-standpoint.
Facebook rolled out the change from ‘Become a Fan’ to ‘Like’ today. According to Christopher Heine, of Clickz.com, Facebook had communicated that their research pointed towards a higher level of comfort for Facebook users when ‘liking’ versus ‘becoming a fan.’
Have a Facebook Fan Page? There are some changes coming through the pipeline from Facebook, that will impact major brands and small businesses with Fan Pages. Facebook is circulating a document outlining the changes to Fan Pages.
Ten social media strategic approaches that will impact your positioning with your community. As we move further beyond interruption marketing and the day of the 30 second-spot, full conversations with consumers and brands will evolve. Make sure your are using these approaches to make the most of your engagement with your community of listeners.
Social Media Alert and Response Team, an acronym that describes an immediate emergency plan involving a key group of decision-makers within your company or organization, that can respond to a potentially disastrous conversation chain or thread of negative consumer feedback starting to gain momentum within your social media presence.
In social media, often the speed of the response can be more important than the content of the response.
At the current pace of the accelerating social media space – the next evolution in social media could send everyone racing, yet again, to understand and strategically gauge the best implementation of the medium…which may become completely reinvented. Relax, it won’t happen tomorrow or next week – but keep your expectations in check as it can always be right around the corner. What are we talking about? Web 3.0. Where your status will be called your “nimbus” and those things you want to follow or have interest in will be called your “focus.”
In one of the most compelling videos we have seen to date, a great stack of staggering and significant statistics are linked together in a chain that documents the exponential growth of social media mathematically. The fundamental shift in the way consumers consume has been changing the dynamics of marketing and the online spend vs traditional offline spend for even the biggest marketing budgets.
So, what the heck is the big deal about Twitter’s new API that allows you to create a Twitter list?
It’s a big deal, and here are the reasons…
Creating these lists, even if you don’t post to Listorious, will start to cement you as an authority on the resourceful tweeters that other seek to find. In other words, other Twitterers look to you in order to find the people they should be following.
The brand landing tab. It’s no secret that FBML can be used for flash executions of designs, and HTML executions. The boxes tab has become cumbersome and ‘disjointed’ compared to the dynamic and polished landing tabs developed by Coca-Cola, and Dove.
These guys did it right, setting up a wealth of template options to run polls, capture data, and more to get you started but with the easy editing features you will quickly see why Wufoo is an award-winning tool and top of the class in its category. It is free for basic features, and affordable for increased features – and extremely user-friendly. We bet you will love it.
At a time when some companies are completely banning social media in the office, and others are embracing it, it looks like Flip.to presents a compelling reason to keep your employees happy while you simultaneously give your bottom line more potential.
Welcome to the bigger and better Social Media and The Big W. Originally developed from an NYC-based agency blog, we have worked to mature and respond to the increased interest we have received in our content. Our bloggers, information, and resources come from real-time activity on the brand side and client side Web 2.0 environment.
Everyday, it seems, another app comes from somewhere allowing you to update your social networks from a single location. TubeMogul recently made such an announcement, and there are countless plugins for WordPress that do the same, as well as plugins for browsers, such as Minggl for Firefox. Well, here is one for Facebook, called SocialToo. [...]
For those of you that missed the recent news: Facebook acquired FriendFeed. They have surpassed MySpace on multiple levels of critical user metrics, and continue to accelerate in growth despite the economical conditions over the recent past. They are increasing staff by 50% this year. Here is the full story: http://mashable.com/2009/08/24/facebook-hiring/ Jason Small Social Media [...]
According to a recent study by Rapleaf, a ‘people database’ with insight into hundreds of millions of consumers across social media, the top ten Twitter service clients account for 90% of the Tweets. It’s similar to the actual distribution of Twitter users themselves. There are over 1900 Twitter clients available, so there is definitely still [...]